The Coolness Factor
There's a billionaire who ought to run for President. Everything he touches seems to turn to gold. He has an instinct for what people like, and he seems to be able to make people like whatever his companies make. I'm not talking about Mike Bloomberg, of course. I mean Steve Jobs. the CEO of Apple and Pixar. Pixar has done a better job of making movies than any film studio, and has grown into a multi-billion dollar operation from when he bought it for $10 million in 1986. And Jobs co-founded Apple Computers, which made the first "cool" personal computers, and then returned to transform Apple into whoat's not primarily a consumer electronics company, with the unassailably cool iPods and now the iPhone.
Yes, he has no track record in politics, but he has a way of identifying needs, and finding a way to fulfill them, and to do a better job of it than anyone else. No one who's seen the rollout of iProducts and the advertising campaigns for Pixar films can doubt Steve Jobs could run an effective campaign for President. And if there's one guy out there who could make public service look cool, as John F. Kennedy once did, it would be Steve Jobs.
